Increase Your Visibility

At High Point Market

Rise above the crowd with these sponsorship opportunities

The High Point Market provides an unmatched opportunity for your brand to connect and engage with the Market community. Uniting professionals across the globe and featuring trademark inspirational and educational content, networking opportunities, and high-octane events, sponsorships can put your brand in front of the world’s largest gathering of Domestic and International Buyers, Designers, Media, and Exhibitors. With over 75,000+ Market attendees, high-visibility sponsorships can help your brand rise above the crowd.

A number of sponsorship opportunities are available. However, each is first-come, first-serve, so don’t wait!

Need guidance?

Our marketing team at High Point Market Authority has deep experience in translating your goals into results-oriented exposure. We’re happy to partner up and customize a program that meets your objectives.


Learn more about our sponsorship opportunities below, and submit your Interest form.

Our Director of Sponsor Engagement, Stephanie Jonas, will be in touch to help tailor your sponsorship plan.


Print / Promotions / Signage

Market Map & Transportation Guide

Market Map & Transportation Guide

With over 12 million square feet of show space and more than 2,000 exhibitors to visit, the Market Map & Transportation Guide is a must-have for Market attendees. Includes shuttle schedules, a listing of showroom buildings, and an overview of the Market district, this guide is distributed at information booths, showrooms, hotels, and on airport shuttles.

  • SOLD FOR FALL 2021

Market Bag Distribution

Print Bags

Distribute your Market bag or co-brand a bag with the High Point Market and get highly-visible, Market-wide distribution including: Market information booths, hotel shuttles, the International Buyers Center and MediaLink.

  • SOLD FOR FALL 2021

Registration Market Pass

Print Pass

The Market Pass is a great opportunity to get your brand in front of thousands of Market attendees who register, including Domestic and International Buyers, Designers, Media, Exhibitors, and VIP Guests of the Market. You can elevate your brand visibility, increase traffic to your showroom, and drive lead generation.

  • SOLD FOR FALL 2021

Solar-Powered Charging Stations

Solar-Powered Charging Lockers

These solar-powered charging lockers provide secure and reliable charging solutions that keep Market guests connected. They offer a unique customer engagement and provide a much needed and appreciated service. Market guests will feel more comfortable and confident knowing that each locker includes UV-C sanitizing lights that disinfects their mobile devices while they are charging. The UV light modules kill 99% of all germs and bacteria. Charging stations will be positioned in high-visibility areas located near outdoor seating for convenience. Specifically engineered to resist the elements – withstands rain, wind, heat and cold.

Sponsorship offered: Branding and custom graphics for our solar-powered charging stations. Include a featured video or a carousel of images on our monitor charging station located within the Transportation Terminal.

  • SOLD FOR FALL 2021

Digital Marketing

Registration & Confirmation Email Banners

Online Email

Digital communications are highly effective for reaching the Market's target audiences. The High Point Market sends registration and confirmation emails to over 100,000 Domestic and International retailers and designers.

  • SOLD FOR FALL 2021

Premier Social Package

Premier Social Package

Share new product and collection launches, licensee partnerships, or events straight from your showroom with the High Point Market audience via a 20-30 minute Instagram Live video. Promotion includes a "Save the date" teaser plus posts across the official High Point Market social channels including Facebook, Twitter, Instagram Story and IGTV.

  • SOLD FOR FALL 2021

Digital Outreach Program

Digital Outreach Program

Connect and engage your brand with style leaders, industry influencers, retailers and interior design professionals with digital advertising through High Point Market. Reach this qualified audience with relevant branded ads that deliver strong results for increase awareness, website traffic and lead generation. Perfect opportunity to promote new collections, launches, and events leading up to Market.

  • Deadline: One week prior to desired launch date
  • Cost: 35,000 impressions - $2,500
    70,000 impressions - $4,500
    100,000 impressions - $6,000

Instagram Posts

Online Instagram

Promote your product images and showroom location on the official High Point Market Instagram page to over 174,000 followers. There are four posting options: 60-30 days prior to Market, 30-1 days prior to Market, During Market, 1-30 days after Market. Images or videos must include product or events that will be available at High Point Market. Limited availability, first-come first-served.

  • SOLD FOR FALL 2021

Events / Programs

International Buyers Center / MediaLink

International Buyers Center

Located in the High Point Theatre next to the Transportation Terminal, this active venue is home to all International buyers as well as the working press during Market week. This sponsorship is an excellent choice for exhibitors who wish to reach and strengthen relationships with these important Market guests.

International Buyers Center

  • Giveaway
  • Product placement in center
  • Signage
  • Deadline: 8/16
  • Cost: $7,500

MediaLink

  • Signage
  • Product placement in center
  • Press gift
  • Press kit mailing
  • Deadline: 8/16
  • Cost: $7,500

Design Influencers Tour

Design Influencers Tour

Through this exclusive sponsorship you can bring ten top-quality, hand-picked influencers into your showroom for a presentation and tour. Organized by Esteem Media, this program will provide sponsoring exhibitors with an opportunity to gain valuable exposure as the bloggers post to their social media channels and blogs. Sponsors will have multiple opportunities for online and on-site exposure, including a guaranteed mention by each of the ten bloggers and logo placement on highpointmarket.org/productsand- trends/design-blogger-tour, which receives thousands of visits each day during peak Market times. One cocktail reception and tour sponsorship is also available, allowing for extended exposure to the blogger team and other special guests. Limited availability, first come first served.

  • SOLD FOR FALL 2021

Insider's Tour

Insiders Tour

Designed by industry insiders, the High Point Insider's Tour will show new buyers how to maximize their time as a business-building, connection-making, and inspirational experience. Up to five tours take place on the opening day of Market, beginning with a kick-off breakfast and closing with a reception. This one-day journey gives new buyers access to top-notch showrooms, educational and social events, networking opportunities, and valuable insights from their veteran Market guides.

  • SOLD FOR FALL 2021

The Point

Design Influencers Tour

Located in the highly foot-trafficked Market district, The Point offers Market guests access to inspirational and educational seminars and panel discussions, valuable peer-to-peer networking, and other services designed to enhance their Market experience. Host a roundtable and sponsor a luncheon or social following your discussion. Roundtables offered: Saturday-Monday, 10am-11am and 2pm-3pm and Tuesday at 10am.

  • SOLD FOR FALL 2021

Market Hospitality

Welcome Market guests each morning with a light breakfast treat and beverage as they start their day. Located in the Transportation Terminal, our hospitality sponsorship gives you the perfect opportunity to offer branded items and connect with Market attendees.

  • Deadline: 9/1
  • Cost: $7,500

Sponsorship Opportunities and Specifications

Download Specifications

Specifications

Market Map & Transportation Guide, Registration Market Pass, Email Banners, Instagram Posts, Solar-Powered Charging Stations, PDF Specs for both Print and Digital Publications.

Download

Sponsorship Interest Form

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Assistance With Sponsorships

If you ever need any assistance with sponsorship, contact Stephanie Jonas, Director of Sponsor Engagement, High Point Market Authority.

336.888.3213
800.874.6492 (USA only)

  • © High Point Market Authority
  • 164 South Main Street, Suite 700High Point, NC 27260
  • 336.869.1000
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