In a dynamic, fast-moving environment like Market, the name of the game is awareness. High-visibility sponsorships are a terrific tactic for brands that want to stand apart from the crowd. A number of sponsorship vehicles exist. However, each is first-come, first-serve, so moving fast is key if you’re interested.
Our marketing team at High Point Market Authority has deep experience in translating your goals into results-oriented exposure. We’re happy to partner up and customize a program that meets your objectives.
Shop the sponsorship opportunities right here, share your contact information, and submit your request. One of our Market Sponsorship experts will get back to you promptly.
This publication has everyone talking about Market in a whole new way. Larger in size, this colorful brochure breaks Market down into eight downtown areas, detailing areas of interest and popular attractions for Market guests.
This invaluable on the ground resource gives buyers all the information they need. Hotel shuttle route schedules, Go Anywhere shuttles, and Market map are all located in the back of the Market Field Guide. This brochure is highly utilized by all Market guests.
Includes Downtown Showroom District Street Maps & Downtown Shuttle Map Sign
EXCLUSIVE OPPORTUNITY! High visibility on the official High Point Market street map. The High Point Market Authority installs a large format Market map in four strategic locations in the showroom district: Showplace, Hamilton/Wrenn, Suites at Market Square entrance, Commerce & Main. Downtown Shuttle Map signs are posted at 29 stops throughout the Market district on the green and red lines running a continuous loop throughout the Market.
Distribute your Market bag or co-brand a bag with the High Point Market and get highly-visible, Market-wide distribution including: Market information booths, hotel shuttles, the International Buyers Center and MediaLink.
Market passes are sent to all Market attendees as they register. Printed on a perforated 4/color sheet 8.5 x 11.
Digital communications are a highly effective and low cost vehicle for reaching the Market’s target audiences. The High Point Market sends regular email communications to over 100,000 domestic and international retailers and designers, including registration emails that begin 90 days prior to Market and continue on a regular schedule until the week of Market. Opportunities will vary depending on timing in the Market cycle.
Promote your product images and showroom location on the official High Point Market Instagram page to over 102,000 followers. Posting options include 1-90 days before Market, during Market, and 1-90 days after Market. Images must include product that has been displayed or will be displayed at High Point Market or an event occurring during High Point Market. Limit 3 posts per exhibitor per Market cycle.
The Downtown Showroom Shuttles provide Market guests with free, continuous transit in the central Market district. Their high visibility in the downtown showroom district virtually guarantees that everyone at Market will see your company’s message multiple times, whether they utilize the shuttle system or not.
Sponsorship offered: Vehicle wrapping for four buses with your company’s customized message.
Hours of Operation
Friday, April 13 — Tuesday, April 17, 7:30am – 8pmWednesday, April 18, 7:30am - 6pm
Market guests use our free Go Anywhere service to reach any destination within a 3-mile radius of the High Point city limits that is not served by our Downtown Shuttles. These vehicles blanket the Market district, thereby guaranteeing that your message will be seen throughout the High Point area.
Sponsorship offered: Vehicle signage for 16 vans with your company’s customized message.
With an average ridership of 36,000 people each Market the seven Red and Green Line Shuttle Buses display a complete showroom shuttle stop map of the downtown district. This exclusive sponsorship opportunity places your company logo or designed graphic on the map for viewing by all Market riders.
Market Field Guide, Market Map & Transportation Guide, Downtown Showroom District Street Maps, Downtown Shuttle Stop Signage, Go Anywhere Van, Commerce Street Banners, Registration Market Pass, Email Banners, Instagram Post, PDF Specs for both Print and Digital Publications.
The High Point Market offers sponsorship opportunities for our concert and event nights. Held after hours, this tradition lets Market-goers relax after a busy day. This is your opportunity to get in front of your best buyers with a live concert, food and bar with exclusive opportunities such as a VIP Lounge, meet & greet and multiple ways to customize, making this a VIP branding opportunity.
INQUIRE FOR ALL AVAILABLE PACKAGES
This active venue is home to the working press and all international buyers during Market week. Located in the High Point Theatre this space offers a comfortable environment to recharge between showroom visits. This sponsorship is an excellent choice for exhibitors who wish to strengthen relationships with these important Market populations.
International Buyers Center
Through this exclusive sponsorship you can bring 10 top-quality, hand-picked bloggers into your showroom for a presentation and tour. Organized by Esteem Media, this program will provide sponsoring exhibitors with an opportunity to gain valuable exposure as the bloggers post to their social media channels and blogs. Sponsors will have multiple opportunities for online and on-site exposure, including a guaranteed mention by each of the ten bloggers and logo placement on the highpointmarket.org website, which receives thousands of visits each day during peak Market times. One cocktail reception sponsorship is also available, allowing for extended exposure to the blogger team and other special guests.
TOUR SLOTS AVAILABLE: 12
Positioned at the Transportation Terminal and other high-traffic locations, our hospitality sponsorship gives your brand an opportunity to offer welcome snacks, water, and other beverages first thing in the morning and throughout the day. The perfect fit for a company that needs to reach multiple industry audiences.
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If you ever need any assistance with sponsorship, just call or email the High Point Market.
800.874.6492 (USA only)