Increase Your Visibility

At High Point Market

Rise above the crowd with these sponsorship opportunities

In a dynamic, fast-moving environment like Market, the name of the game is awareness. High-visibility sponsorships are a terrific tactic for brands that want to stand apart from the crowd. A number of sponsorship vehicles exist. However, each is first-come, first-serve, so moving fast is key if you’re interested.

Need guidance?

Our marketing team at High Point Market Authority has deep experience in translating your goals into results-oriented exposure. We’re happy to partner up and customize a program that meets your objectives.


Shop the sponsorship opportunities right here, share your contact information, and submit your request. One of our Market Sponsorship experts will get back to you promptly.


Print / Promotions / Signage

Market Field Guide

Field Guide

This new publication has everyone talking about Market in a whole new way. Larger in size, this colorful brochure details Market into areas of interest as well as provides all Market guests with highlights and popular attractions of our eight downtown areas.

  • Deadline: 8/29
  • Circulation: 17,000
  • Cost: $5,000
  • Available: 2 - half page

Market Shuttle Schedules & Showroom Maps

Market Map

This invaluable on the ground resource gives buyers all the information they need. Hotel shuttle route schedules, Go Anywhere shuttles, and Market map are all located in the back pocket of the Market Field Guide. This brochure is highly utilized by all Market guests.

  • Deadline: 8/29
  • Circulation: 17,000
  • Cost: $8,500
  • Available: 2 - half page
  • SOLD FOR Fall 2017

Street Signage

Print Street Sign

Includes Downtown Showroom District Street Maps & Downtown Shuttle Map Sign

EXCLUSIVE OPPORTUNITY! High visibility on the official High Point Market street map. The High Point Market Authority installs a large format Market map in five strategic locations in the showroom district: Showplace, Hamilton/Wrenn, Suites at Market Square entrance, Commerce & Main, and Green & Wrenn. Sponsor Shuttle signs at 29 stops posted in the Market district on the green and red lines running a continuous loop throughout the Market.

  • Deadline: 8/29
  • Cost: $6,500

Market Bag Distribution

Print Bags

Distribute your Market bag or co-brand a bag with the High Point Market and get highly-visible, Market-wide distribution including: Market information booths, hotel shuttles, the International Buyers Center and the MediaLink.

  • Deadline: 9/15
  • Cost: $7,000
  • SOLD FOR Fall 2017

Registration Market Pass

Print Pass

Market passes are sent to all Market attendees as they register. During Market, on-site registration also hands the pass form to the attendee to maximize number of impressions. Printed on a perforated 4/color sheet 8.5 x 11.

  • Deadline: 6/16
  • Cost: $10,000
  • SOLD FOR Fall 2017

Email / Online Marketing

Email Banners

Online Email

Digital communications are a highly effective and low cost vehicle for reaching the Market’s target audiences. The High Point Market sends regular email communications to over 100,000 domestic and international retailers and designers, including registration emails that begin 90 days prior to Market and continue on a regular schedule until the week of Market.

  • Deadline: 8/15
  • Cost: $8,500
  • SOLD FOR Fall 2017

Instagram Post

Online Instagram

Promote your product images and showroom location on the official High Point Market Instagram page to over 88,000 followers. Posting options include 1-90 days before Market, during Market, and 1-90 days after Market. Images must include product that will be displayed or has been displayed at High Point Market. Limit 3 posts per exhibitor per Market cycle.

  • Deadline: Varies based on preferred posting timeline
  • Cost: $500 per post

Transportation

Downtown Shuttles

Trans Shuttle

The Downtown Showroom Shuttles provide Market guests with free, continuous transit in the central Market district. Their high visibility in the downtown showroom district virtually guarantees that everyone at Market will see your company’s message multiple times, whether they utilize the shuttle system or not.
Sponsorship offered: Vehicle wrapping for four buses with your company’s customized message.

Hours of Operation
Friday, October 13 — Tuesday, October 17, 7:30am – 8pm
Wednesday, October 18, 7:30am - 6pm

  • Deadline: 8/29
  • Cost: $32,000

Go Anywhere Vans

Trans Go Anywhere

Market guests use our free Go Anywhere service to reach any destination within a 3-mile radius of the High Point city limits that is not served by our Downtown Shuttles. These vehicles blanket the Market district, thereby guaranteeing that your message will be seen throughout the High Point area.
Sponsorship offered: Vehicle signage for 16 vans with your company’s customized message.

Hours of Operation
Friday, October 13 — Tuesday, October 17, 7:30am – 8pm
Wednesday, October 18, 7:30am - 6pm

  • Deadline: 8/29
  • Cost: $32,000

Showroom Shuttle Stops Map

Showroom Shuttle Stops

With an average ridership of 36,000 people each Market the seven Red and Green Line Shuttle Buses display a complete showroom shuttle stop map of the downtown district. This exclusive sponsorship opportunity places your company logo or designed graphic on the map for viewing by all Market riders.

Hours of Operation
Friday, October 13 — Tuesday, October 17, 7:30am – 8pm
Wednesday, October 18, 7:30am - 6pm

  • Deadline: 8/29
  • Cost: $6,000

Print and Digital Specifications

Download Specifications

Specifications

Market Field Guide, Market Map & Transportation Guide, Downtown Showroom District Street Maps, Downtown Shuttle Stop Signage, Go Anywhere Van, Commerce Street Banners, Registration Market Pass, Email Banners, Instagram Post, PDF Specs for both Print and Digital Publications.

Download Specifications

Events / Programs

Concerts, VIP Lounge, and Events

Events Stars

The High Point Market offers sponsorship opportunities for our concert and event nights. Held after hours, this tradition lets Market-goers relax after a busy day. This is your opportunity to get in front of your best buyers with a live concert, food and bar with exclusive opportunities such as VIP Lounge, meet & greet and multiple ways to customize making this a VIP branding opportunity.

INQUIRE FOR ALL AVAILABLE PACKAGES

  • Deadline: 8/29
  • Cost: Starting at $15,000

International Buyers Center / MediaLink

International Buyers Center

Home to the working press and all international guests during Market Week, this active venue is an excellent choice for any exhibitor who exports products and/or would like to build stronger relationships with the media. We offer two high profile sponsorship opportunities:

International Buyers Center

  • Breakfast and lunch
  • Product placement in center
  • Signage
  • Deadline: 8/29
  • Cost: $10,000 each
  • SOLD FOR Fall 2017

MediaLink

  • Coffee bar
  • Press gift
  • Press kit mailing
  • Deadline: 8/29
  • Cost: $10,000 each

Design Bloggers Tour

Through this exclusive sponsorship you can bring 12 top-quality, hand-picked bloggers into your showroom for a presentation and tour. Organized by Esteem Media, this program will provide sponsoring exhibitors with an opportunity to gain valuable exposure as the bloggers post to their social media channels and blogs. Sponsors will have multiple opportunities for online and on-site exposure, including a guaranteed mention by each of the ten bloggers and logo placement on the highpointmarket.org website, which receives thousands of visits each day during peak Market times. One cocktail reception sponsorship is also available, allowing for extended exposure to the blogger team and other special guests.

  • Limited Availability
  • Deadline: 8/29
  • Cost: $4,000 - $7,000

TOUR SLOTS AVAILABLE: 12

Water/Beverage/Coffee/Doughnut Distribution

Highly visible branding opportunity at central locations for multiple days or the entire Market for best cost advantage.

  • Deadline: 8/29
  • Cost: Starting at $5,000 + Item to Distribute

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Assistance With Sponsorships

If you ever need any assistance with sponsorship, just call or email the High Point Market.

336.869.1000
800.874.6492 (USA only)