Increase Your Visibility

At High Point Market

Make it easy for media to like you

A well-done press kit makes you irresistible

The media reveal how to attract the attention your company deserves

We surveyed the media and the results are in: Press kits are important and product drives their interest. They want photographs, they want details. More than 80% of respondents deemed product images absolutely essential to a proper press kit. Nearly 72% said they are also looking for product details. And don’t forget the digital media. An overwhelming 62% of respondents prefer a mixed-format press kit. Give them hard copies of all information as well as everything stored on a thumb drive or by providing a link where assets can be accessed digitally.

Getting your press kits to Market for coverage

On site MediaLink exists to serve members of the media who come to Market. Among its many services, MediaLink makes your press kits easily available in one central location. If you would like MediaLink to distribute your press kit, follow a few simple suggestions:

As a rule of thumb, a minimum of 50 press kits is recommended for smaller companies. Larger companies should produce about 100. All press kits arriving by 5pm on October 20 will be displayed in alphabetical order in the MediaLink. Press kits received after the deadline will be placed as close to alphabetical order as possible. Leftover kits will be returned to you only if you supply a FedEx account number. You may also pick up leftover kits from the MediaLink between 7am and 5pm on Wednesday, October 26. We recycle all abandoned kits.

Tip for Broadening Your Visibility

To maximize your media exposure, be sure to submit a printed press kit to MediaLink, as well as building a digital press kit.

Mail your press kits to the MediaLink:

Please include the packing slip.
High Point Market Authority
Attn. MediaLink
164 South Main St., Suite 700
High Point, NC 27260
Deadline: 5pm on Monday, October 17, 2022

Deliver your press kits to the MediaLink:

Please include the packing slip.
MediaLink
High Point Theatre
At the Transportation Terminal
Deliveries accepted beginning on Tuesday, October 18, 2022
Deadline: 5pm on Thursday, October 20, 2022
Press kits can still be delivered on Friday and Saturday but will be placed on the late arrival shelves.

There is no charge for distribution. Photos and information in the press kits also may be used to create the Market’s twice-yearly style stories report.

Download Packing Slip

Build Your Digital Press Kit:

It's never been easier to alert the media to your new product news

It's never been easier to alert the media to your new product news
You're just five steps away from a professional quality digital press kit:
1. Go to the "Press" tab of your Exhibitor Profile
2. Click "Build a Press Kit"
3. Upload as many as 8 new product images, with descriptions and dimensions
4. Add as many as 5 press releases
5. Click "Generate PDF;" we'll combine your uploaded images and press releases with the company and contact information in your Exhibitor Profile to create a Digital Press Kit that's ready for distribution

Be sure to encourage the media that you're meeting with during and after Market to visit your exhibitor profile at highpointmarket.org/exhibitor to download your digital press kit.

Please Note:
Information uploaded for Spring 2022 will remain on our MediaLink site until August 31, 2022. Fall 2022 information can be uploaded beginning on September 1. Anything uploaded prior to then will be dated for spring and deleted at the end of August.

For Market, Fall 2022 details should be uploaded by October 19 at 12pm ET, after which all uploads will be paused until after Fall Market ends. Uploading will resume on October 27 and all fall materials will remain available to the media until February 28, 2023. At that time, it will be purged and Spring details can be uploaded beginning on March 1, 2023.

Build A Press Kit

Questions? Call 336.869.1000



  • © High Point Market Authority
  • 164 South Main Street, Suite 700High Point, NC 27260
  • 336.869.1000
  • Contact Us