Become An Exhibitor

Exhibitors Guide to high point market

High Point Market is unique in structure. Since we have grown organically over the past 100+ years, there are many operational features of our Market that do not occur anywhere else in the world. As an exhibitor, or potential exhibitor, knowing these things can save you time, money, and in some cases, make or break your Market success.

Exhibit Space

High Point Market encompasses more than 160 unique addresses where exhibitors set up to sell their products. Further, there are over 110 owners of these buildings. Some are small single tenant facilities, others house hundreds of showrooms on multiple floors. Most of the exhibit space is permanent, in that the exhibitor occupies and pays rent for that space all year long. Less than 10% is temporary space which the exhibitor occupies the duration of one Market only.

One company, International Market Centers (IMC), owns and operates approximately 60% of all High Point Market real estate, comprising 14 buildings. Included in this real estate is 99% of the temporary space. All leasing inquiries should be directed to the building owner’s leasing agent. Contact information for any Market building may be obtained by calling the High Point Market Authority (HPMA) at 336.869.1000.

Guides, Directories, and Websites

The Market Preview Guides, Market Resource Guide, and Market Pocket Guide are managed and printed by IMC. HPMA produces the cover art to ensure that these publications have the same look and feel as our trade press ads, direct mail pieces, email communications, and website. The printed guides, their content, and all the advertising revenue is the property of IMC.

Your exhibitor listing in the printed guides, directories, and at highpointmarket.org is based on information you supply on your High Point Market exhibitor portal. The High Point Market contacts new exhibitors as soon as we are aware that they have opened, and provides information to IMC exhibitors on a regular basis, via IMC website.

Deadlines for updates to be included in the printed guides are published on the Exhibitors Services home page and Resources section.

Passes

Like all Market attendees, exhibitors are required to secure passes for all members of their companies who will be attending Market. Any buyers you wish to invite to your showroom are also responsible for securing their own passes. All attendees must complete the registration process to secure their passes.

HPMA chooses the registration vendor, owns the registration list, hires and trains the onsite registrars, and controls the pre-registration process. We DO NOT own the onsite registration equipment, lay out the on-site registration areas or sell email addresses for buyers or exhibitors.

Transportation

Through a grant from the State of North Carolina and the City of High Point, HPMA manages the vendor that supplies the buses, vans, and traffic control officers that make Market run smoothly. We serve all three (3) major NC airports, about 80 hotels, various rental homes and other businesses in the Triad, two Park & Ride lots, and two Market district bus routes. All of these transportation options are free to the Market goer. Please bear in mind that our primary focus is the Market buyer. If we are able to accommodate exhibitors and representatives, we are happy to do so, but the buyer is the real key to Market’s success.

Promoting your showroom

HPMA works to bring buyers and designers to High Point. Building owners may conduct their own communications campaigns and events to attract attendees to their buildings. It is the responsibility of the exhibitor to bring traffic into his or her showroom. To assist our exhibitors in driving showroom traffic, HPMA offers a number of free marketing communications tools, as well as a variety of paid sponsorships. Visit Tap Into Sponsorships for a full listing of available options.

Find your ideal space now

Choosing the right showroom starts with a few simple questions: Temporary or permanent space? Big budget or more modest? What are your product categories? Since buyers like to explore Market efficiently, you’ll see more traffic exhibiting in a venue with other manufacturers whose style categories/price points complement yours.

Showroom size, lease terms, etc., are handled by each venue. But you can begin your search right here.

Find Your Space