Capture Every Lead
Every scan unlocks valuable buyer data!
What was once a laborious chore done by hand is now accomplished in an instant with a single, quick scan. In partnership with Showcare Event Solutions, High Point Market gives you the power to capture contact data on everyone who enters your showroom. Simply scan their passes and their contact information and a complete profile is stored for your future use. What’s more, all three lead retrieval solutions include the High Point Market buyer list — contact information for every registered buyer at Market, whether they visited your showroom or not.
Exhibitors – In addition to your Lead Retrieval providing you with valuable “lead data” the buyers which were scanned at your Showroom will receive a post-show email which contains a list of all the showrooms they visited, along with the company profile, website, and social media links. Buyers are now given the opportunity to follow up with exhibiting showrooms they visited!
Showlead Mobile For Smartphone/Tablet (iOS/Android)
Scan passes right from your smartphone or tablet to conveniently capture comprehensive contact and demographic (sales volume, price point, business type, position, primary and secondary categories shopped at Market) information for every buyer who enters your showroom. The Showlead Mobile app includes ten standard sales qualifiers with the option to add notes, send email, and follow-up with your contacts within seconds. Prices vary according to the number of licenses purchased. No additional equipment needed. Requires data/internet connectivity to sync data.
Showroom Desktop Application
Designed specifically for the High Market exhibitor, this application includes robust, real-time reporting and allows you to assign reps after every scan. Sales representatives will be notified by text message that their buyer has arrived and can quickly greet them in their showroom. Application requires either the tethered Symbol Scanner (DS6608 or DS6708) or wireless Honeywell (1452g) to use and connects to your computer’s USB port. Scanners are available for rent from Showcare; each computer requires one license and scanner on which the system is installed.
Showlead and Showlead Touch Handheld Scanners
Handheld and completely portable, this pass reader allows you to collect contact information from any point in your showroom, without being connected to a computer. The system includes ten standard sales qualifiers so you can segment your customers quickly while you’re on the showroom floor. Optional custom qualifiers are available. After the show, your lead data and reports are available on Showcare’s secure web portal showlead.com, ready for download and your immediate follow up.
Whichever option you choose, you’ll receive the free Advance- and Post-Market buyer list. The Advance list is sent one month prior to Market and the Post list is sent one month after Market; both include the basic contact and demographic information in an easy-to-use downloadable application. Email addresses are not included.
Many exhibitors find available optional equipment useful as well. For those who desire paper receipts, Showlead Print is a quiet, wireless, portable thermal printer that connects to the Showlead and Showlead Touch handheld pass reader by way of Bluetooth. An available USB Flash Drive allows you to save the leads quickly and simply which you will take away with you after the show. To qualify leads according to your needs and business processes, custom sales qualifiers let you add up to 20 custom sales qualifiers to the ten standard qualifiers that are included with the Showlead or Showlead Touch handheld scanner; custom sales qualifiers are available with Showlead, Showlead Touch handheld scanners and Showlead Desktop application only, not the Showlead Mobile application.